The Black Lives Matter movement, a global pandemic, a fragile economy, and increasingly divisive social issues have led companies to consider how, or whether, to engage in political and social discourse. Frequently, companies incite employee discontent or lose customer & industry loyalty because there are no playbooks or algorithms to determine what to do. In this webinar, participants learned and discussed the following:
- A company’s cost of circumventing or not engaging in key social and political issues (weaponized ignorance)
- The development of internal resources for information on key topics
- Navigating employees’ and customers’ views in the short term
- A long-term strategy for social/political crisis management, education, and collaboration